The core of any business is its relationship with its customers. Managing this relationship is crucial to building customer loyalty, which in turn affects revenue. In the past, this meant keeping voluminous files on customers in heavy metal cabinets. These days, however, successful businesses rely on online CRM systems and applications to automate processes and streamline a customer’s journey through the sales funnel.
Learn how to build your own custom CRM for free.
CRM systems provide a way to track your customers and automate workflows. The problem is that ready-made CRMs come with features that are expensive and overrated. While they may be able to offer some solution for your business, sometimes what your company needs is an application uniquely tailored to your needs – and that is a custom CRM system.
According to Gartner, at the end of 2017 the CRM market was worth $39.5 billion. This makes it the largest enterprise software market in the tech industry. Gartner analysts predict that in 2018, CRMs “…will continue to take the lead of all software markets and be the fastest growing software market with a growth rate of 16%.” Strangely enough, however, the actual install base across the globe is still quite minuscule. This begs the question: how can such a large market be so under-penetrated?
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